Privacy Policy

Effective date: January 01, 2023

Visual Data ApS ("us", "we", or "our") operates the website (hereinafter referred to as the "Website") used to support the Life Memories app (Hereinafter referred to as the “App” – collectively, the “Services”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use the Services and the choices you have associated with that data.

We use your data to provide and improve the Services. By using the Services, you agree to the collection and use of information in accordance with this policy and with the privacy policy of Stripe (hereinafter referred to as "Stripe").


Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

Memory Data
Memory Data means the photos and free text you enter when you create your memories in your books. This is likely data about living individuals who can be identified from those data.

Payment Data
Payment Data means the data you use to pay for the subscription for the App. We use Stripe ( to collect and maintain payment information.
Hence, we do not have access to, collect or maintain any information about your credit card or other payment method used.
We refer to the Privacy Policy of Stripe ( and encourage you to read it carefully.

Usage Data
Usage Data is data collected automatically either generated by the use of the Services or from the Services infrastructure itself.

Cookies are passive files which are stored on your computer or other IT equipment. They enable us to recognize your computer and obtain information about the pages visited and functions accessed from your computer/equipment. Cookies do not contain details about, for example, who you are or where you live. Cookies cannot spread viruses or other harmful programs.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website.

Information Collection and Use

We collect as little information as possible and only to provide and improve our service to you. We are the sole owners of the information collected by the Services. We only have access to/collect information that you voluntarily make available by creating your profile or creating memories. We will not sell, share or rent this information to anyone except as specifically stated in this notice.

Types of Data Collected

Personal Data (The Website)

While using the Website, we do not collect any Personal Data nor any Memory Data.

Personal Data (The App)

While using the App, you may decide to create a profile ("Personal Data"). A profile will except from your email address only contain the information you voluntarily make available when creating your profile. This information can be used to contact or identify you. Personally identifiable information is limited to:

   • Email address (User id - Mandatory)
   • Nick name (Optional)
   • Full name(Optional)
   • Profile Photo (Optional)
   • Address (Optional)
   • Phone number (Optional)

Your Access to and Control Over Personal Data

You can at any time by using the App:

   • See what data you have provided in your profile.
   • Change/correct any data in your profile.
   • Delete your profile.

Notwithstanding Information Collection and Use and Disclosure Of Data THE INFORMATION IN YOUR PROFILE WILL BE MADE AVAILABLE TO OTHERS. This being the purpose of the profile, if you do not agree, you should not enter any optional data in your profile.

Memory Data (The App)

While using the App, you will create memories and collect them in memory books. ("Memory Data"). Memory information is limited to:

   • Free Text Header (Mandatory)
   • Memory Date or Dates (Mandatory)
   • Tags (Optional)
   • Free Text (Optional)
   • Photo (Optional)
   • Photo GPS location (Optional)

Your Access to and Control Over Memory Data

You can at any time by using the App:

   • See what data you have provided in your memory data.
   • Change/correct any data in your memory data.
   • Start or stop sharing individual memories or entire books with friends.
   • Send individual memories via Email or PDF to friends.
   • Delete your memory data.

Notwithstanding Information Collection and Use and Disclosure Of Data THE INFORMATION IN YOUR MEMORY DATA WILL BE MADE AVAILABLE TO OTHERS if you decide to share or send it. This being the purpose of sharing or sending, if you do not agree, you should not share or send any memories or books.

Usage Data

We may also collect information whenever you visit our Website or use the App ("Usage Data").

This Usage Data only include technical information such as but not limited to your browser type, browser version and screen size, mobile device type, operating system and version.

Tracking Cookies (The Website)

We do not use cookies for tracking or any other similar tracking technologies to track the activity on our Website nor do we collect any tracking information.

Technical Cookies (The Website)

We use cookies to control the flow of the Website and to remember your preferences, ex choice of language.

Tracking (The App)

We track the internal use of the App to provide us with the necessary technical information to fix bugs.

Use of Data

We use the collected data for various purposes:

   • To provide and maintain the Services.
   • To notify you about changes to the Services.
   • To provide customer care and support.
   • To detect, prevent and address technical issues.
   • To allow you to create a new password to the App, if you have forgotten your old password.

Transfer Of Data

Your information, including Personal Data and Memory Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy followed by your use of the App represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data or Memory Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

We may disclose your Personal Data or Memory Data in the good faith belief that such action is necessary to:

   • To comply with a legal obligation.
   • To protect and defend the rights or property of Visual Data ApS.
   • To prevent or investigate possible wrongdoing in connection with the Website or the App.
   • To protect the personal safety of users of the Website, the App or the public.
   • To protect against legal liability.

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data and Memory Data, we cannot guarantee its absolute security.

Service Providers

We may employ third party companies and individuals to facilitate the Services ("Service Providers"), to provide the Services on our behalf and to perform related services.
These Service Providers have access to your Personal Data and Memory Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us: